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At The Wix Law Group, we recognize that product recalls can present a major crisis to manufacturers, retailers and distributors. We know firsthand the potential risks involved with any product recall, including reduced profits, damages to product brand and loss of goodwill and reputation with customers. Proper coordination and implementation of a product recall is essential in reducing these potential risks. Companies that fail to respond quickly, efficiently and appropriately to a product recall situation run the risk of permanent damage to their product brand and increased potential for product liability exposure.
We routinely advise clients confronting product recalls and food-borne illness outbreaks. We have experience coordinating and advising clients on numerous national and global product recalls involving a wide variety of products. As part of our work on these high-profile matters, we work closely with clients to:
Product safety issues are of paramount concern to both government regulatory agencies and the general public. With this increased scrutiny focused on product safety, we recognize the importance of understanding and complying with the various rules, regulations and reporting requirements faced by manufacturers of consumer products, drugs, medical devices, vehicles, vehicle equipment and food producers. We provide guidance on complying with the rules and regulations of the Consumer Product Safety Commission, including the recently enacted Consumer Product Safety Improvement Act of 2008, the United States Department of Agriculture, the Food and Drug Administration and the National Highway Traffic and Safety Administration.
Responding appropriately to a product recall situation when it arises is only half the equation. Proper preparation beforehand is paramount. Companies that are prepared for a product recall ahead of time are able to respond more effectively and efficiently and thereby greatly reduce the risks associated with a product recall and the potential product liability exposure that inevitably results.
We provide pre-recall counseling and proactive advice designed to minimize the potential risks of a product recall, including the development and implementation of product recall plans and protocols, coordination of media responses and compliance with governmental standards, statutes or requirements applicable to our clients’ products, as well as with applicable industry and “voluntary” standards.